Launch of Smart Clubbing Campaign

The Smart Clubbing Campaign, organised by the Police and NCPC, and supported by public entertainment (PE) outlets was launched at Zouk Singapore, on 5 September 2018. The event was graced by Ms Sun Xueling, Senior Parliamentary Secretary for Ministry of Home Affairs & Ministry of National Development.


Left to right: AC Jarrod Pereira, DAC Chong Zunjie, Mr Gerald Singham, Ms Sun Xueling, Mr Wayne Lee, SAC How Kwang Hwee, DAC Gregory Tan Siew Hin

The year-long campaign will comprise various initiatives to reduce crimes that are commonly associated with the nightlife entertainment scene such as outrage of modesty, theft and fights.


Ms Sun Xueling (right) visiting the booth displayed with poster and coaster carrying crime prevention messages.

Participating PE outlets were encouraged to innovate and implement crime prevention initiatives within their premises. For example, the outlets designed crime prevention posters to educate patrons to take personal responsibility to protect themselves.

A ‘Smart Clubbing’ video featuring local artiste Irene Ang as a Smart Clubber was launched. The video can be viewed here.